“I design jewelry based on my own aesthetic, which I would call clean, bold and contemporary. I also redesign clients’ heirloom jewelry according to their own vision. I studied jewelry in Sweden, obtaining a Goldsmith Master’s Degree and also a degree in design. I am most influenced and inspired by my Swedish heritage, which embraces a sparseness in design. I follow trends inasmuch as I listen to my clients’ vision for a piece, and they might be inspired by a certain trend. I am primarily motivated by what my clients want; I want them to end up with something they’ll love.

“A large part of what I do is to create jewelry from children’s art. Clients e-mail me their child’s artwork and I transform it into anything they want, be it a pendant, charm bracelet, or earrings.

“I have been creating fine jewelry since 1991, but the kid-designed jewelry came into being eight years ago. Wanting to make something special for my daughter’s preschool teacher, I took her drawing and converted it into jewelry, and the rest is history! 

“A lot of customers run into my work online, and are obviously excited by my idea of taking kids’ art and transforming it into jewelry. I feel blessed to have stumbled upon something no one else seems to be doing, and to be able to bring so many people joy with the jewelry that results from the process.”

Studio number 15

phone: 434-981-8389

email: info@formiadesign.com

www.formiadesign.com

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